I went for a pint on Saturday (as you do), funnily enough specifically in this instance to taste the lovely Merlin’s Gold which I reviewed yesterday. I kept this separate because although it did affect my drinking experience in a negative way, it in no way was linked to the beautiful product this hideous monstrosity contained.
Now you may be right in thinking there are far more important things going on in the world than to get annoyed about a crappy advert on my beer glass, in fact you are definitely right, but it doesn’t mean that this sort of thing is acceptable.
I’m not a snob and it wouldn’t matter to me if the ad on this glass was for Rolex or Ferrari either, as it happens I find this one particularly offensive because for my sins I support Newcastle United, if you follow the news you will know all about Sports Direct’s owner Mike Ashley and his dealings at St James park if not click here or just Google it.
Like I said though it doesn’t really matter it simply shouldn’t be there as it’s not related to the product, if you can’t supply me with a glass bearing the logo of the brewery or the beer it contains, then a nice crystal clear one will do nicely. I’m buying a premium product and usually paying a premium price, treat me and my beer with some respect.
You wouldn’t buy a Ford Focus GTi if it had “sponsored by Poundland” written proudly in two foot letters on the doors, nor a designer shirt with a nice “Sunday Sport” embroidered motif, why should your beer be any different.
Time to make a stand, I’ve had two pints so far from different pubs in Burslem with similar livery (the other, by the way was sponsored by The Sun), the next time I’m sending it back and will be naming and shaming, who’s with me??