I picked up the picture above from twitter, sent in dismay by a New Zealand based brewer (who shall remain nameless) earlier this week. It got me thinking as to whether this was just awful advertising or, very clever marketing, after all it’s getting circulated now isn’t it, albeit for all the wrong reasons?
Then I took a look at the Tui website and watched a few of their even classier video/TV advertisements too and it all became clear, they seem to be the New Zealand beer industries answer to Zoo and Nuts magazine, who’s chief marketing executive could quite possibly be, Sid The Sexists Kiwi cousin…
That said, their Facebook page has 173,421 likes, so what do I know.
But I ask you this, what does the offending poster say about Tui beer and the people that they perceive drink it?
To me it says, “our beer is bland, but we don’t care because you guys drink have no taste and drink shit loads of it anyway” (sounds familiar), when tied in with the rest of the Tui advertising portfolio it goes further to say “oh by the way, you are basically all Neanderthals…”
Or am I just being over sensitive?