People are encouraged to abstain from their favourite beverage for a month with events like #Dryathlon, #DryJanuary, #GoSoberForOctober, and “Don’t Go On A Bender In November” (OK, maybe I made the last one up), with a view to being sponsored for doing so to raise money for some excellent charities.
I have no problem with that in principle, and with MacMillan Cancer Support especially in mind as being very close to my heart, clearly wholeheartedly approve. But, this constant use of beer as a fundraising tool, must impact on the industry, especially with smaller businesses. I think is beginning to lose its impact through overuse, which is where this idea came from.
“Rather than stop drinking for charity, why not have a drinking event, where people give to a charity FOR DRINKING!”
With this in mind, I got chatting to Steve over at the Beer O’Clock Show this morning. He liked the idea; and from that spark, fanned by his MASSIVE enthusiasm, it grew and the event was born in a few hours. Steve quickly set up the Just Giving page and has written his own post here.
Clearly out aim is not to go out against MacMillan or anyone else, so with that in mind we decided on a date that coincides with their “Worlds Biggest Coffee Morning” that being Friday 25th September 2015 to host our own way of supporting the cause.
So after you have had your coffee and cake fix, you can sit back and wait to enjoy “Big Beery Night”.
The basic idea is this. You have a drink (or drinks) on Friday evening, and post pictures of your beer, or you AND your beer, using the hashtag #BigBeeryNight. This is then your pledge to then donate the equivalent cost of your beer(s) to our Just Giving page.
We have set a target of just £1000, but with your help we hope to absolutely smash that!
So what can you do to help?
Well, obviously, join in, have a beer or two, post your pictures to twitter, Facebook or whatever. Use the #BigBeeryNight and donate to the page.
Big Beery Night
Share the link!
Bloggers and beer writers, write your own posts, share the love, get the message out there that beer drinkers care too, lets smash this target together.
Host a bottle share, with a kitty for beers thrown in.
Untappd badge fines, for some top-level badgewankery.
Here’s that date for your diaries again.
Friday 25th September 2015
Big Beery Night – https://www.justgiving.com/bigbeerynight